Whenever I witness a suspension on Amazon, it sends chills down my spine. This is because I know that it comes with some serious implications on my side as a retailer. It puts my job security, livelihood, and reputation at stake.
How to handle the suspension
The following are some useful steps that you should take in case your Amazon account has been suspended:
1. Analyze your situaton
I would carefully go through my suspension notice so that I properly understand the fine print. My aim would be to analyze the Amazon page on Policies and Agreements so that I have a better understanding of the law that is associated with my violation. I would open a ticket in a bid to get further clarification if I can still access their Support.
2. How did your business violate rules
The first step was determining the rule that I violated. Afterward, I would be curious to know precisely how that happened. The best way I would go about this is to check the Seller Central performance and metrics. I would evaluate each of my processes to find out issues experienced by consumers. Next, I would check items in my inventory to determine the one that violated the terms set by Amazon.
3. Make yourself familiar with Amazons selling rules
I think this is the most vital part of the suspension process, at least from what I have experienced. This is because I am well aware of the rule I violated and exactly how that happened. I am now in a better position to indicate how I plan to avoid this mistake in the future.
4. Good action plan
I would seriously think about my plan of action. This is because Amazon is not easy to convince, just saying that I am apologetic and will not repeat the same will not cut it. I would do the following as an I sign that I acknowledged my mistake and will stay clear of them in future:
I would completely avoid raising any form of complaint or frustration in my plan of action. In fact, I would stay clear of a tone that is confrontational or sarcastic. The request will be professional because realm people working at Amazon will evaluate it.
I would make sure that all the concerns raised by Amazon are adequately addressed in my very first appeal and action plan as this is what would guarantee me success. I am allowed to submit many appeals but the first one is my best chance so I would get it right then.
6. Be ready for reinstatement
I would adequately prepare my entire team for the moment Amazon will grant us reinstatement. This will help me avoid any mistakes when the time comes. I would deactivate my listings at the submission of my appeal. And only turn them back on after my stock levels reflect what is accurate.
7. Prepare for the worst
I would also be mentally prepared for a negative response from Amazon. Unfortunately, this might happen even after I use the best practices above. Some probable reasons why this might happen to me is if I open another Amazon account after the one I owned originally is suspended and if I continued to trade restricted products.
In case my first appeal is rejected, I am free to submit other appeals but the likelihood of their success is minimal.
I would prefer to stop trying in futility and focus my energy elsewhere because the e-commerce landscape has countless opportunities that I can explore.