Getting your Amazon seller account suspended can be a horrible experience. While this can cause a fair bit of panic, especially if you’ve got sales targets to meet, all hope is not lost.
There are some steps you can take to appeal a ban from this global marketplace and get your company back selling on Amazon.
It is important to know why your account was suspended in the first place. The two reasons your seller account has been suspended by Amazon:
•Violation of seller policy
Amazon has fairly strict seller guidelines. If these are violated your account will be suspended. Some of these guidelines include selling a product that is restricted, not following the price parity terms or directing online traffic to another website.
•Failure to meet performance standards
If you are unable to maintain the performance goals Amazon has set out for its sellers, they will suspend your account.
These include keeping the order defect rate lower than 1%, ensuring the pre-fulfillment cancel rate is less than 25% and late shipment rates are lower than 4%.
Amazon is committed to maintaining a certain standard for its customers so if you have not been able to meet the set goals it might be a good idea to figure out why.
This is a major reason for suspension but it can also affect your customer reviews which in turn affect your sales. You must look into your own process and deal with whatever is causing issues.
Amazon is a detail-oriented company so when you appeal an account suspension, make sure you are thorough. Make a detailed plan that you will follow to deal with the issue. If your account was suspended because your order defect rate was more than 1%, make sure that you mention the steps you will employ to rectify this.
The plan of action you send to Amazon will be used to determine whether your suspension will be lifted, so make sure you give it the priority it deserves. Your appeal should be written in a formal easy to read style outlining the issues you’ve faced and the steps you will take to rectify it If Amazon banned your account because of saner policy violations, it is also a good idea to provide invoices for your products.
The next step is to send Amazon your appeal. Here are the steps: •Log in to your Amazon Seller Central account.
• Click on the Performance button and in the drop-down menu, select Performance Notification.
• Your suspension notification should be in this menu, once you’ve found it, click on the Appeal button.
• Once you’ve done this, you’ll get another option, click on Appeal Decision.
• There will be a form where you can post your action plan.
• Now click the Submit Appeal button.
Once you’ve submitted your appeal you should hear back from Amazon within 48 hours. However, at the time they can take much longer, this depends on the number of accounts that have been submitted.
While Amazon suspensions can be a terrible experience, it is important to know that there is a way around it. By following the steps discusses in the article you can get your account reinstated in most cases. Whether your account has been suspended or not, it is a good practice to always keep in touch with your customers.
Read their reviews and address any complaints they might have. This will increase your sales and prevent any future Amazon seller suspensions.